I believe that language is one of the best tools we have to focus our thoughts. In all cases, language needs to be appropriate for its intended audience and for the purpose for which it was written.
In academic writing, clarity, precision, and organization are of the utmost importance.
In creative writing, we may prize emotional power, word play, flow, and beauty.
In commercial writing, we need to engage the public, often so that they remember our message or take action.
Regardless of our messages, academic, creative, or commercial, our language must be considered carefully, so that we understand the effect we are creating with our words.
I'm here to help.